Preferred Hotels & Resorts is expanding its luxury portfolio with eight new openings across sought-after destinations like Morocco, Mexico City, Malta, London, and the United States in 2026. These new hotels emphasize authentic and meaningful travel experiences, reflecting shifts in global luxury travel preferences that prioritize individuality and purpose. Notable launches include The Newman in London, designed by Lind + Almond with a nod to the area’s rich artistic history, and the Romègas Hotel in Valletta, Malta, offering a blend of historical charm and modern luxury.
In the United States, The Cooper in Charleston provides waterfront luxury, while The Stelle in Park City offers a mountain lodge experience with rich amenities. The classic Palais Jamaï Fès in Morocco reopens as a symbol of opulence, featuring top culinary experiences and a kids club. Similarly, Serras Sevilla in Seville blends Andalusian grandeur with modern luxury, while Pendry Mexico City captures the vibrant spirit of its artistic neighborhood.
Preferred Hotels & Resorts ensures high-quality, personalized experiences for travelers through its distinct collections and the I Prefer Hotel Rewards loyalty program. Each new property offers unique offerings, contributing to the brand’s thoughtful global expansion while catering to travelers’ diverse lifestyles and preferences.